Job Description

Growth Organization Intern - Lifecycle Marketing

As a Growth Organization Intern - Lifecycle Marketing at Docusign, you will contribute to the vision, strategy, and execution of key initiatives within Lifecycle Marketing, focused on building a comprehensive content inventory and an AI-powered 90-day A/B testing roadmap. You will collaborate closely with experienced Growth Marketing team members, as well as stakeholders across engineering, design, marketing, and customer success, to deliver scalable, on-brand solutions that streamline testing, accelerate creative development, and improve customer engagement across lifecycle touchpoints.

This position is an individual contributor role reporting to the VP, Growth Development & Operations.

Responsibilities:

• Assist in preparing presentations, project readouts, and handoff materials for stakeholders
• Audit and inventory lifecycle content (email, push, in-app) into a structured spreadsheet (journey, audience, touchpoint, theme, value prop, CTA, length, last updated, non-PII performance snapshot)
• Build a message matrix by lifecycle stage (welcome, activation, expansion, win-back), highlighting gaps and redundancies
• Collaborate cross-functionally with Marketing Operations, Lifecycle Marketing, Regional Marketing, Growth Marketing, CRM/ESP owners, and Analytics to deliver an innovative, prioritized A/B testing roadmap
• Define and apply a simple scoring model (reach x impact x confidence / effort) to rank test opportunities; facilitate a 45-minute working session to align on priorities
• Partner with Brand and Legal to apply voice guardrails and compliance requirements to planned tests
• Use approved AI tools to draft 810 example variants for the top 3 planned tests (subject lines, CTAs, short copy blocks), ensuring human review and edits prior to handoff
• Create a subject line and CTA test bank (50 ideas organized by angles such as urgency, benefit, curiosity)
• Draft a measurement plan and 30/60/90-day test calendar; coordinate with CRM owners to stage at least two tests in the ESP or deliver ready-to-launch assets
• Engage with Customer Success and Product Marketing to gather insights that inform hypotheses and messaging priorities

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What You Bring

Basic:

• Currently pursuing a Bachelor's degree in Marketing, Business, Communications, or a related field
• Expected graduation in December 2026 or May/June 2027
• Analytical and problem-solving skills, with the ability to make data-driven decisions
• Experience with modern collaboration and project management tools such as Slack, Google Docs, Google Sheets, Google Slides, and Asana or Jira

Preferred:

• Excellent written and verbal communication skills
• Passion for lifecycle marketing, customer experience, and data-informed creativity
• Familiarity with email/lifecycle marketing concepts (journeys, segments, A/B testing) and basic ESP workflows (e.g., Braze, Iterable, SFMC, Marketo)
• Experience building structured spreadsheets, prioritization frameworks, or simple scoring models
• Comfort using AI tools for responsible ideation and drafting, with human-in-the-loop quality review
• Basic understanding of accessibility best practices and UTM tagging conventions
• Ability to synthesize stakeholder feedback and present concise recommendations to cross-functional teams

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $26/hour - $33/hour

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Life at DocuSign

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation: Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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