Job Description
Our associates celebrate lives. We celebrate our associates.
This role ensures Dignity Memorial appears at the top of search engine results, generating prime visibility and clicks for relevant keywords by connecting strategic vision with operational execution. The Senior Manager, SEO sets the roadmap, manages governance, and leads a high-performing team that executes on technical excellence, local visibility, and high-quality content.
JOB RESPONSIBILITIES Strategy & Roadmap - Own Dignity Memorial's full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth
- Define KPIs and reporting frameworks that connect performance growth to revenue growth, priorities, and long-term SEO goals across all Dignity Memorial properties.
- Translate corporate objectives into actionable SEO initiatives that drive measurable growth.
- Partner with IT, Product, and Content teams to ensure SEO requirements are embedded into all digital projects.
- Establish SEO governance - the framework of standards, processes, and accountability that ensures consistent optimization practices, protects site health, and maintains SEO quality across all locations.
Reporting & Insights - Develop and maintain SEO dashboards and KPIs using GA4, GSC, etc and source new analytics tools as needed.
- Define and evolve SEO KPIs to measure success across organic visibility, engagement, and lead generation.
- Translate performance data into actionable insights and recommendations.
- Present SEO performance and strategy updates to Marketing and Executive leadership.
Content Optimization - Oversee on-page SEO and content improvement initiatives led by the SEO Manager.
- Guide keyword targeting, metadata strategy, and content quality enhancements for location, obituary, and educational pages.
- Partner with Content and UX teams to ensure content aligns with user intent and supports conversion.
Local Search - Oversee local search governance.
- Define strategy for improving local map pack visibility and keyword performance across 2,000+ locations.
- Ensure NAP consistency, schema accuracy, and high-quality local landing pages.
Technical SEO & Site Health - Oversee site infrastructure optimization, Core Web Vitals, and structured data implementation.
- Partner with IT and Technical SEO to ensure crawlability, indexation, and site performance are continuously improved.
- Maintain SEO governance documentation and technical audit tracking.
- Manage multilingual SEO and international page translation workflows - ensuring metadata, hreflang, and translated content are properly configured and indexed across all languages.
Vendor & Tool Relationships - Manage SEO tool stack and vendor partnerships
- Evaluate new tools, manage contracts, and ensure effective vendor governance.
- Standardize SEO processes and reporting across teams.
- This is not intended to be an all-inclusive list of the essential functions or duties related to this job
MINIMUM REQUIREMENTS Education - Bachelor's degree required. Preferably in marketing but other majors will be considered.
Experience - Experience working with large-scale website(s) with at least 1M+ URLs.
- 7+ years of SEO experience with multi-language, multi-location website(s) with experience managing teams.
- Experience working cross-functionally with developers, content creators, and executives
Knowledge, Skills and Abilities - Excellent communication skills, with the ability to translate SEO insights into business outcomes.
- Strong understanding of technical SEO, local SEO, and content optimization best practices.
- Proficiency with tools such as GSC, GA4, Screaming Frog, and Semrush.
- Proven track record driving measurable SEO growth for multi-location or enterprise-scale websites.
- Expertise in international SEO and translated content management (hreflang, canonical structure, metadata translation).
WORK CONDITIONS Work Environment - Work indoors during all seasons and weather conditions
- Comply with Corporate dress code policy
Work Postures - Sitting continuously for many hours per day, up to 6 hours per day
- Climbing stairs to access buildings frequently
Physical Demands - Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
Work Hours - Working beyond "standard" hours as the need arises
Postal Code: 77019
Category (Portal Searching): Marketing and Advertising
Job Location: US-TX - Houston
Job Tags
Local area