SEO Technical Manager Job at ADT, Irving, TX

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  • ADT
  • Irving, TX

Job Description

Job Description

Summary:

The Technical SEO & AEO Manager is responsible for the technical foundation that enables organic discoverability and AI-driven answer visibility across our digital experiences. Reporting to the SEO/AEO Lead, this role partners closely with a Content Strategist to ensure technical execution and content strategy work together-aligning site structure, page templates, schema, and performance with search and answer-engine requirements.

Duties and Responsibilities:

Technical SEO Execution
  • Own technical SEO health across crawlability, indexation, site speed (Core Web Vitals), mobile usability, and structured data
  • Translate SEO/AEO requirements into clear, prioritized tickets for Engineering
  • Support CMS, component, and template decisions to ensure SEO scalability
  • Manage redirects, canonicals, pagination, and crawl budget optimization
AEO Enablement (in partnership with Content Strategist)
  • Implement technical frameworks that support AI-generated answers and zero-click experiences
  • Build and maintain structured data (FAQ, HowTo, Product, Review, Organization, Speakable, etc.)
  • Collaborate with Content Strategy to align page structure, headings, and markup to user intent and conversational queries
  • Ensure content is technically eligible for featured snippets and AI answer surfaces
Measurement & Optimization
  • Monitor technical performance, index coverage, and answer visibility using GSC, GA4, and SEO tools
  • Support KPI reporting tied to organic traffic quality, leads, and conversions
  • Identify and recommend improvements based on search and AI platform changes
Cross-Functional Collaboration
  • Serve as the technical SEO/AEO subject matter expert for Engineering and Product teams
  • Partner with Compliance and Legal teams to ensure SEO recommendations align with regulatory constraints
  • Support the SEO/AEO Lead with audits, analysis, and roadmap inputs
Skills and Competencies:
  • Strong understanding of crawling, indexing, rendering, and ranking mechanics
  • Experience working with engineers in agile development environments
  • Proficiency with structured data and performance optimization
  • Ability to clearly communicate technical concepts to non-technical partners
  • 4-7+ years of hands-on technical SEO experience for large or complex websites
Minimum Qualifications:

4-7+ years of hands-on technical SEO experience for large or complex websites

Preferred Qualifications:
  • Experience supporting AI-powered search and answer engines
  • Background in large-scale websites, eCommerce, or lead-generation environments
  • Familiarity with JavaScript frameworks (React / Next.js) from an SEO standpoint
  • Experience working closely with content strategists or editorial teams
Location:
  • Our office follows 4 days onsite and 1-day remote schedule
Travel:
  • Occasionally, less than 25%

Job Tags

Work at office, Remote work

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