Job Description

Programmatic Media Buying Specialist

This role drives execution and improvement of programmatic media buying (CTV, Display, Rich Media) for DR and Branding clients.

Main Duties and Responsibilities

• Support planning, buying and optimization of programmatic media across multiple media types for a portfolio of clients
• Implement best practices for bidding, budget management, and reporting
• Support the documentation of optimizations and learnings
• Collaborate with account and product personnel on programmatic media plans
• Educate internal and external teams
• Design and implement strategies to improve performance for clients, supporting recommendations with results data
• Work to establish and manage existing PG, PMP, or other inventory lines with vendors
• Work with media planning teams on recommendations for buy adjustments, performance optimizations, and strategic alignment
• Work with first party and third party data providers to best target potential customers along the varied purchase funnel for each client
• Support planning and buying teams on invoice reconciliation and buy information entry into our financial system

Requirements

• At least 2 year of hands-on programmatic buying experience
• Proven ability to drive programmatic performance
• Proven ability to thrive in highly collaborative work environments
• Advanced user of at least one DSP (TTD and Amazon preferred)
• Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live media environments
• Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, conversion tracking and attribution, etc)

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